2009年5月27日星期三

History Of Hermes Brand You Should Know

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Do you notice that many people pick up Hermes handbags recently?Now, I want to tell the history of Hermes firstly.

Fashion Designer Thierry Hermes founded his saddlery company in 1837. Gradually he added boots, jewelry, home decor items, and silk scarves. In 1920, his grandson Emile added luggage.

When the first Hermes store opened in its current Paris location in the 1930s, the famous silk Hermes scarf soon became a great success. It is inspired by the scarf, which Napoleon's soldier wore. It became a masculin accessory for the newly liberated women of the Golden '20s. All of the Hermes products are inspired by horses or horse motifs. Scarves, for both men and women, are until today their most popular product.

Women's ready-to-wear used to be designed by a team under the guide of Claude Brouet (a former chief-editor of the French fashion magazine Marie Claire) and five other designers. In May 1997, the highly renowned designer of Belgian origin Martin Margiela took over the women's wear design job. He alone will be responsible for all designs. Margiela, who used to be an asistent of Jean-Paul Gaultier, will continue to design for his own line, as well for the Italian Allegri fashion house. He is known for creations that reconsider established design concept, like placing seams on the outside of clothes. Margiela dislikes public attention, thus there exist hardly any pictures of him. Chairman of the company is Jean-Louis Dumas (see picture), a fifth generation member of the Hermes family.





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